Cable news segments about the vaccine almost all show footage of the vaccine being moved around the country with granular logistical details about the rollout, all of which seem to underscore that, yes, this is happening. “It’s all very well saying that a laptop is amazing but I’m actually showing that laptop, and as a result I can be trusted a bit more,” the YouTuber behind the gadget reviewing account, Geek Street said in a 2018 interview about the unboxing phenomenon. As Ms. Silcoff wrote in 2014, “these videos seem to come from a more snake-brained place.” Describing her own journey down the unboxing rabbit hole, she suggested that “the root of these videos’ gargantuan success could lie solely in the fact that it feels good to take the plastic off something unused.” 